Artist websites. They are one of the most important tools an artist has in order to make their work visible these days. A...
Artist websites. They are one of the most important tools an artist has in order to make their work visible these days. A website is also an important tool when it comes to showing curators, gallerists, and potential clients that you are a professional artist, that you are serious about your work, and in turn, that they should take it seriously too.
At Studio Sixty Six, we have found several of our artists through their artist websites, and we continue to scour the Internet for new, exciting emerging Canadian artists to include in our upcoming exhibition programmes. Through our experience, we have developed a list of tips for artists on how to best present their work on their artist website.
When it comes to designing your artist website, there are a few considerations to keep in mind:
// BASIC STRUCTURE + CONTENT.
Artist websites typically follow a certain structure and they usually include the following pages:
The design of your website should reflect your work. Generally speaking, it should highlight and emphasize your work and not distract a visitor. Try using a clean, modern template without loud colours (for example, white is a popular choice in web design circles for 2016-2017), and limit yourself to 1-2 font choices.
Make sure that your website navigation is clear and usable. Visitors to your website should be able to figure out how to use the navigation within 3-seconds or else they might navigate away from your page. Stick to a simple navigation menu that is horizontal or vertical that will appear in the same place on all of your pages.
Another usability feature to keep in mind is your portfolio page. It is up to you on how you would like to set up this page, but make sure that if you are using a thumbnail-to-lightbox viewer, slideshow gallery, or a horizontal-scroll plugin that your users will be able to figure out how to use them easily and that they can easily find their way back to your websites.
// OTHER TIPS.
// WHAT TO AVOID.
In summary, your artist website should be a professional online space that puts your best foot forward, it should reflect your practice and your artworks. When you’re designing your site, have fun and make sure that it is something that you are happy with – the most important part is that you have taken that first step into the World Wide Web, and you will find that it will open your work to entirely new audiences.
Written by Danuta Sierhuis